The National Ethnic and Multicultural Broadcasters’ Council (NEMBC) production of a weekly Multicultural AFL Football Show podcast/broadcast, is professionally produced by Ethnic community broadcasters. The productions involve football news, previews and reviews in 8 different languages (includes English) with 208 hours of content, broadcast on the NEMBC’s 60 member national radio stations’ at regular time slots, through podcasts and digital multi-platforms.
The CBAA’s Community Radio Network (CRN) facility for satellite services will upload the weekly program and make it accessible to over 100 community stations, servicing a potential daily audience of 2 million listeners (not just Multicultural stations but other radio community stations that are looking for English language AFL podcasts) and opening up the NEMBC’s branding power to the broader community.
The 28 minute weekly podcast programs are recorded and produced by a team of Ethnic community broadcasters from the new 3ZZZ FM studios in Melbourne. The Broadcasters involved received training from the AFL in sports reporting and live match calling. Furthermore, the AFL distributes the program to the 18 AFL clubs that have requested the NEMBC’s product. The provision of AFL match day tickets and merchandise as give-aways on the various podcasts, news bulletins and the live calls will promote additional listener engagement.
Live game calling will be played on radio station digital spectrums and language programs web sites and also available on multiple digital platforms, while the National Film and Sound Archives, archive the podcasts and live calls in their archive collection. The podcasts are available to download from the NEMBC and radio station websites, on soundcloud and listened to any time by our Ethnic communities.
Article by: Fiv Antoniou – Operations Officer NEMBC